Their membership plans vary, but essentially they ship recipe cards and the necessary pre-portioned ingredients to your house in insulated packaging.
The idea is that it’s all right there for you and all you have to do is cook. These companies all promise a few things, mainly delicious food and convenience. The clear demand for a home-cooked meal without the hassle has led to the launch of more competitors such as Home Chef, Purple Carrot (which specializes in vegan food) and Peach Dish (which serves healthy, Southern-inspired meals). You’ve probably heard of some of the biggest names in the business like Plated, Hello Fresh and Blue Apron, which have collectively raised more than 527.9 million in investments over the past three years. I’ve tried several of these types of subscriptions before with great success but I realized I hadn’t tried one of the most popular meal delivery services, Blue Apron - which is having an epic flash sale now through June 27 that will get you 10 free meals plus free shipping - so I decided to give it a whirl.Typical restaurant food delivery will always be in style, but services that deliver the ingredients to create your own meal at home are surging in popularity. Meal subscription services provide the convenience of having the groceries delivered to your door but for me, one of the most exciting aspects of these meal delivery services is that it’s such a fun way to try recipes that otherwise would have never been on my radar. I’ll admit, sometimes swapping those more time-consuming meals for my quick and easy go-tos can put me in a bit of a cooking rut but I’ve found a way to keep my meals vibrant and full of new flavors without having to make lots of extra trips to the grocery store for special ingredients: meal delivery kits. And it’s not that I don’t enjoy strolling down the aisles looking for new ingredients, I just rarely have the time. As a food editor, you would assume I like grocery shopping but in reality, the opposite is true.
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